The TL;DR: August 6, 2018

August 6, 2018 2 minutes read

This week we’re talking about Facebook updates, using psychology in content marketing, and Facebook & Instagram best practices.

Facebook Updates Video Analytics & Adds Activity Dashboards

Recently Facebook added two new large updates. They’ve changed how they measure video performance and they’ve created an activity dashboard to help users better understand time spent on the platform. You can read about the video updates here and the activity dashboard here.

The TL;DR

5 Psychological Insights That Can Improve Content Marketing

Psychology has long been used to help create more effective marketing, but these five insights could really help push content to the next level. Read the full article here.

The TL;DR

  1. Cognitive Fluency: People make huge numbers of minor decisions a day (whether or not they like a website, if they’re going to click a link, etc) and they do it quickly. Attention spans are incredibly short in today’s culture. Take advantage of that by creating content that is engaging, easily understood, and communicates an idea efficiently.
  2. Social Proof: People are more likely to act when they have seen others do so with positive results. Whether that’s reading a post or buying an item, people are more likely to do it if others have also done it. Make sure your brand is trustworthy, has a healthy supply of UGC, and positive reviews.
  3. Perceptual Set Theory: People are creatures of habit, and there are certain conventions they’ve come to expect online. These include certain CTA buttons, locations of navigation bars and links, and more. To maximize participation, make sure your site follows these conventions.
  4. Models of Persuasion: One of the most effective models of persuasion is the Fogg Behavior Model. This model theorizes that people need motivation, understanding, and a specific trigger to take an action. When outlining your campaign, make sure these three things are present.
  5. Psychology of Color: Color affects people in very specific ways. Blue is often calming, green evokes nature, red brings to mind passion and energy, and so on. Think carefully about the emotions you want to evoke and choose compatible colors.

Facebook Releases New Best Practices Infographic

In light of all of the recent changes to both Instagram and Facebook, the platform has released a new infographic laying out current best practices. Read the full release here.