This week we’re discussing Facebook and Instagram updates, a new Snapchat feature, and online reputation management.
Facebook & Instagram Updates
It has been a busy few months for Facebook and Instagram, with each platform testing and introducing new features. Read more about Instagram’s video tagging here, Facebook’s image fact-checking here, and Facebook holiday ad updates here.
Instagram tests tagging videos: Instagram is currently testing the option to allow people to tag profiles in videos.
The move will likely help increase distribution of video while sparking engagement and conversation.
Unlike in photos where the user can tap to see a list of tagged names on top of the photo, on video the button links to a new page that features the names of everyone tagged.
Currently, this is only a limited test and there is no word on when it would roll out to everyone, but it’s highly likely that it will at some point.
Facebook adds image-based fact-checking: As Facebook continues to find ways to flag fake and misleading content, they’ve now developed their image recognition technology enough to where it can detect text within photos. They plan to implement this into their system for reporting and passing along misleading content to fact-checkers.
Currently, the system is used mostly to report misleading links, but this new development will make it much more thorough.
Oftentimes fake content features an image with an untrue caption pasted on it, making it difficult for users to know what’s fact and what’s fiction. This new ability combats that issue.
Some examples of content that would fall under this guideline include manipulated or faked images, out of context images, and text or audio claims that are false.
Facebook offers new tools for holiday ads: With the holidays around the corner, Facebook is introducing a small suite of new features designed to help holiday ads stand out.
Holiday-Themed Dynamic Ad Overlays: As an addition to their Dynamic Ad options (overlays that show prices or promos), Facebook is creating some holiday themed overlays like snowflakes, new fonts, and frames.
Video Creation Kit Tools: Facebook is adding holiday-themed tools to its recently launchedVideo Creation Kits.
Updated Collections Units: Last year Facebook launched Collections – an ad unit that combines video and product images to create a mini-website experience within Facebook. Updates include a new Instant Storefront template as well as the ability to generate videos within Facebook instead of making them yourself.
Snapchat Launches New Program to Enable Publishers to Source UGC
Though Snapchat has had its share of problems, the platform still has a young audience that many platforms don’t. With so much unique content, it’s natural that Snapchat would build on this. Now Snapchat is enabling certain publishers to share UGC. Read the full article here.
The program sees Snapchat partnering with more than 20 news publishers in order to enable them to create their own curated Stories.
The feature will allow publishers to use both their own snaps and those submitted by other users.
Currently, the goal is to help provide real-time, on-the-ground perspectives of events and breaking news.
Some of the early partners include CNN, Cosmopolitan, Daily Mail, NBC Sports, The New York Post, and more.
It’s still unclear exactly how the content will be used and whether it will be monetized, but it’s certainly a feature to watch.
Online Reputation Management 101
With it being so easy to share thoughts and opinions online, reputation management is more important than ever. This infographic, found on Social Media Today, can help break down the ins-and-outs of online reputation management.