The TL;DR December 10th, 2018

This week we’re discussing Facebook and Instagram updates, bold predictions for digital marketing in 2019, and how to create effective infographics.

Facebook & Instagram Updates

It’s been a busy year for the two social platforms, and they show no signs of slowing down. Read more about Facebook’s comment quality feedback here, group stories here, and Instagram’s addition of close friends here.

The TL;DR

7 Bold Predictions for Marketing in 2019

With 2018 coming to a close, it’s time to take a look at some potential marketing predictions for the coming year. You can read more here.

The TL;DR

  1. The US will pass a data privacy bill: With data breaches becoming more common and the consequences more brazen, the US is going to have to do something about it. Two congressional committees are already drafting language for such a bill.
  2. Native advertising tech companies will surpass 550 worldwide: The native advertising tech landscape continues to grow, and this explosion will likely continue into 2019.
  3. There will be more arrests globally for ad fraud: Paid media is rife with ad fraud, and the FBI recently charged 8 people with fraud related to the ad industry.
  4. Amazon’s native ad revenue will grow faster than previously expected: Amazon is the second fastest growing advertising network behind Snapchat. Currently, Amazon’s sales are expected to grow 10%, but considering the large number of startups and entrepreneurs using the platform, that number could be much higher.
  5. The line between marketing and PR will continue to blur: With influencer marketing on the rise and sponsored content growing as well, PR and marketing are very quickly becoming one and the same. This will continue in 2019.
  6. Facebook’s US user base will decline: Considering recent data breaches and the prevalence of fake news and divisive political content on the platform, there’s a good chance users will continue to abandon it for other alternatives.
  7. Blockchain in advertising will become more apparent: Transparency in display advertising continues to be an issue, but blockchain can help combat that struggle.

8 Infographic Best Practices

If you do content marketing, infographics are bound to be part of your strategy. These tips below can help you make more effective ones. Found on Social Media Today.