The TL;DR February 26, 2019

This week we’re talking about social media do’s and dont’s, what email unsubscribers can teach you, and what you need to know about voice search.

The Do’s and Dont’s of Social Media: 2019 Edition

No matter how long you’ve been doing social media, it’s important to refresh yourself on the best practices across the board. Find out the high level do’s and dont’s below and read the details here.

The TL;DR

5 Positive Takeaways from Email Unsubscribers

No one likes to see their email list shrink, but there is still something to be gained with users decide to unsubscribe. Read the full article here.

The TL;DR

  1. Bloated lists of disengaged users hurt your metrics: If your list is full of members who are never going to convert, it’s better that they leave. Otherwise, your overall performance will be dragged down and your numbers won’t be accurate. If only 1,000 users are engaged but their data is lost among 10,000 subscribers, you’re missing out on some valuable insights.
  2. Unsubscribers are indicative of list quality: The rate of email unsubscribes can help you understand how qualified the leads are that are signing up for your list. Check in on how people sign up for your email and make sure it’s not misleading or promising content that’s not actually relevant to subscribers.
  3. Unsubscribes give you insight into how well you’re doing with frequency, CTAs, and more: If you increase your rate of contact and see a sudden drop in subscribers, that’s a pretty good sign that you might be reaching out too much. See how your email list fluctuates with the changes you make to your strategy. There’s a lot to be learned from those patterns. The best way to get these learnings is to implement an organized A/B testing framework.
  4. Think of email subscribers like potential partners — maybe they aren’t into your brand yet: Not all breakups have to be permanent. When someone tries to unsubscribe, you could offer them the option instead to lower their frequency or change the type of content their receiving. You can also offer them a pause and let them pick right back up again later when they’re ready.
  5. Take this chance to find out why: Not everyone is going to answer you, but if you ask your unsubscribers in a quick and clever way why they’re leaving, you can glean some valuable insight from their decisions. Use this information to improve your email program.

A Crash Course in Voice Search

Voice search has been a topic of conversation for a while, but it can be difficult to find everything you need to know in one this. This infographic can help. Find out more on Social Media Today.