The TL;DR April 16, 2019

This week’s roundup covers advanced marketing techniques, reaching Gen Z, and why you should be paying attention to visual search.

5 Social Media Marketing Tips To Boost Your Campaigns

We’re all familiar with engagement and on-platform performance, but how can we take our marketing (and data collection) to the next level? These 5 tips can help. Read the full article here.

The TL;DR

  1. Leverage Your Own Data: Upload your email list to Facebook and match them to users on the platform. After making sure you analyze their status, use that data to create lookalike audiences and start showing your content to people who are much more likely to engage than a randomly targeted group.
  2. Track Content With UTM Codes: Engagement is great for on-platform performance, but what if you want to know exactly what drives clicks? With UTM codes, you can create custom URLs that are trackable through Google Analytics. This gives you full visibility into what type of posts drive clicks. And you can customize it however you want, allowing you to find a variety of insights.
  3. Embrace Social Pixels: Social pixels are little bits of code that you put on your website to allow it to share information with social networks. This can help you track what users do once they get to your site from a platform. It also enables social networks to show remarketing ads to users who have been to your site before, increasing the chance that they’ll convert. An added bonus? The social networks learn more about your audiences and can better optimize your campaigns.
  4. Set Up Conversion Events: If you add a little more code to your site, it can track other specific actions that users take. This means that in addition to tracking site visits, you can track leads, registration, downloads, and more. You can also set up your Facebook campaigns to optimize for these events, which could help you even more.
  5. Track View-Through Attribution: Pixels also let you track view-through attribution —this means that even if someone views your site, leaves, and converts later, you’ll still know that your ad started their journey. This can help you build out your sales funnel and campaigns for even better future performance.

How To Plan A Gen Z- Focused Campaign

Now that the youngest Millennials have entered the workforce, conversations are starting about how to market to Gen Z. What makes them different from their predecessors? How can brands connect with an audience that’s notoriously suspicious of brands? Read on to find out and check out the full article here.

The TL;DR

How Visual Search Is Changing The Status Quo

Technology is finally reaching a point where visual search is becoming a useful, viable means for finding products or information. What do you need to know to stay on top of this important movement in digital? Check out the infographic below, found on Social Media Today.