I joined in on a workshop run by Google’s Head of Conversational Design, Wally Brill.
He organized a room of about 150 people (CEOs, Designers, Coders, and Techies) into groups of 10, Our job was to brainstorm a “Voice Experience” for an imaginary brand, (ours was “Spacelines” a travel company with trips to the International Space Station).
We started, naturally, by trying to understand both the user and the brand based on criterion we were given.
We were tasked with creating a Voice offering in 3 hours based on this information.
We chose to create a program that offered tours of your adventure and sold you tickets.
It was good👍
Words to remember:
I participated in a great panel on How “Entertainment, Media and Publishing take on Voice” with Mark Mezrich of Viacom, Joan Solsman of Cnet, Neala Gollump of Comcast, Kourtney Bitterly of the New York Times, and Steve Keller from Pandora.
I also explored the Amazon Connected house on the Expo floor. It demonstrated how voice can control everything in the home.
I moderated a panel on “Voice and Media: How can that work?”
Thanks to Holger Wiebe Of ZEIT on-line, Dan Sanchez of The New York Times, Dominik Meissner of 169 Labs, and Joan Solsman Of CBS Digital/CNET for insight into strategies for media companies in the field of voice.
All in all, it was a very fulsome week in Newark and I made a bunch of new friends in this exciting emerging tech space.
What did we learn?
Voice will not…cannot…be an afterthought in your strategy.