The TL;DR January 28, 2020

TL,DR Bite-sized industry updates

This week we’re discussing 2020 social media trends, the fate of influencer marketing, and email marketing stats. Did you miss our last edition? Have no fear; you can read it here.

3 Evolving Social Media Trends to Embrace in 2020

With social media marketing practices constantly updating, it’s important to know the latest trends to keep your brand in the competition. Take a look at these 3 trends below and read more details on Social Media Today.

The TL;DR:

  1. Storytelling may replace social media updates.
    • Instagram Stories is used by more than 500 million people every day.
    • A quarter of Millennials and Gen Z users now look to Stories for brand and product info.
    • Utilizing Stories in your marketing efforts can be beneficial. The challenge is to create a memorable post that stands out in the fast-moving content format.
  2. Personalization is replacing interruptive experiences.
    • Interruptive marketing tactics are losing steam, especially now that consumers have more control than ever over which ads they allow in their feeds.
    • With personalization, you give your users what they need before they even know they need it.
    • Using people’s personal data raises privacy concerns but is often justified if you provide value in return.
  3. Augmented Reality (AR) is offering more connecting opportunities.
    • Often by using the camera on a smartphone, AR overlays virtual objects on top of a real-world environment.
    • AR is an effective tool for marketers because it enables consumers to see things in a real-world context.
    • By creating a one-of-a-kind, immersive experience, AR allows brands to make a stronger connection with their consumers.

Influencer Fatigue: Are We Done with Influencers?

Recent studies found that only around 3% of consumers are influenced by celebrity influencers to buy certain products. Read about the decline of influencer marketing and find more details on Social Media Today.

The TL;DR:

Why are people getting tired of influencers?

How should you engage with your audience if people are fed up with influencer marketing?

15 Email Marketing Stats You Need to Know in 2020

Email should be a key consideration in your marketing approach if it isn’t already, and these 15 stats prove why. Check out the infographic below and read more on Social Media Today.

Infographic with 15 email marketing stats.