Allison Turner

Marketing Manager

February 045 min read

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The TL;DR February 4, 2019

This week we’ll be talking about effective LinkedIn video tactics, bad social media marketing habits to break and marketing trends that will rule 2019.

6 High Performing Video Types to Try on LinkedIn

LinkedIn is quickly becoming a power player in the social media landscape, so it might be time to revisit your strategy for the platform. Here are six video ideas you should try. Read the full article here.

The TL;DR

  1. Industry insights: People on LinkedIn want to learn and grow professionally. Creating videos that teach them something serves two purposes - it makes instantly shareable content and it shows off your company’s expertise.
  2. Trending news: Like insight videos, these are inherently shareworthy. If your brand happens to be the first to create a useful video about industry news, it can go a long way to helping you be seen as thought leaders.
  3. Webinar events: LinkedIn is one of the main places where professionals go to find out about events, webinars and conferences that they can benefit from. If your company does webinars, promote them on your LinkedIn pages. Makes sure to quickly and precisely convey what attendees can learn from the event - but don’t give everything away.
  4. Event recaps: If your company has attended or hosted an event, creating a video that shows off what happened can share valuable information while also encouraging others to attend the event next time.
  5. Company intros: Videos are a much more effective way to let consumers know what your company is all about. Not only can it help customers understand you and your brand better, but it can also help potential employees really get a feel for your company and possibly encourage them to join your team.
  6. New launch promos: If your company is launching a new program or product offering, LinkedIn is a great place to share the story behind the product and the reason it's valuable.

4 Social Media Marketing Habits to Break

It’s easy to fall into bad habits when you’ve been doing social for a while - so here are a few habits to finally break. Read the full article here.

The TL;DR

  1. Focusing on “vanity metrics”: Likes and comments don’t tell the full story and won’t let you know how social is affecting your brand’s bottom line. Including impressions, site visits and bounce rate can give you a more complete picture of what social is doing.
  2. Lack of storytelling: A quick clarification: storytelling does NOT mean stringing along a story on a bunch of separate posts, as that will likely turn off easily distracted viewers. Storytelling is how your brand shares snackable but still full, updates that engage viewers quickly and easily.
  3. Weak analytics: Don’t just look at surface numbers. Make sure to organize your data and dig deeper into anything interesting that pops up. It can also be helpful to create a testing process so that you can try a variety of things and find out what works.
  4. Social media is siloed: Social media alone will not propel your profits into the stratosphere. You also need to make sure your brand has a high-quality site, email marketing and/or paid search approach. Consumers interact with multiple touch points before making a purchase, so make sure all of those points hare high quality. Social is not powerful enough to carry all of your brand’s marketing.
  5. Neglecting Advertising: Organic social media is no longer a playground for free exposure. The marketplace is too cluttered and algorithms make it difficult to be seen in the first place. Make sure to plan for social media spend in your budgets - a little can go a long way.

7 Marketing Trends That Will Rule 2019

Now that we’re a month into 2019, what trends will rule the rest of this year? Check out the infographic below to find out. Found on Social Media Today.

LinkedIn Video Social Media Marketing Trends