The TL;DR January 28, 2020
3 Evolving Social Media Trends to Embrace in 2020
With social media marketing practices constantly updating, it’s important to know the latest trends to keep your brand in the competition. Take a look at these 3 trends below and read more details on Social Media Today.
- Storytelling may replace social media updates.
- Instagram Stories is used by more than 500 million people every day.
- A quarter of Millennials and Gen Z users now look to Stories for brand and product info.
- Utilizing Stories in your marketing efforts can be beneficial. The challenge is to create a memorable post that stands out in the fast-moving content format.
- Personalization is replacing interruptive experiences.
- Interruptive marketing tactics are losing steam, especially now that consumers have more control than ever over which ads they allow in their feeds.
- With personalization, you give your users what they need before they even know they need it.
- Using people’s personal data raises privacy concerns but is often justified if you provide value in return.
- Augmented Reality (AR) is offering more connecting opportunities.
- Often by using the camera on a smartphone, AR overlays virtual objects on top of a real-world environment.
- AR is an effective tool for marketers because it enables consumers to see things in a real-world context.
- By creating a one-of-a-kind, immersive experience, AR allows brands to make a stronger connection with their consumers.
Influencer Fatigue: Are We Done with Influencers?
Recent studies found that only around 3% of consumers are influenced by celebrity influencers to buy certain products. Read about the decline of influencer marketing and find more details on Social Media Today.
Why are people getting tired of influencers?
- Greater demand for authentic engagement. Driven by Millennials and Gen Z, social media users prefer real, unstaged content over generic, cookie-cutter posts.
- Fake influencers with fake followers, engagement, and likes. Several influencers engaged by major brands were discovered to have follower bases that are up to 70% fake.
- Cliché and repetitive influencer content. 47% of consumers report feeling fatigued by the repetitive content of sunrise beach yoga poses or a picture of avocado toast.
- Too much reliance on the big players. Audiences easily get tired of the limited content of paid sponsorships. Instead of trying to reach everyone, focus on a smaller, viable audience.
- Appropriating social causes for commercial gain. There are plenty of influencers, brands, and organizations that appropriate meaningful causes in the interest of building their online audience. Cue the Kony 2012 movement.
How should you engage with your audience if people are fed up with influencer marketing?
- Increase the visibility and relevance of your product by focusing on communities united around common interests.
- Take time to understand your tribes, groups of consumers that share common traits.
- Find an authentic individual that has a good connection with their tribe rather than go for the big names.