The TL;DR July 28, 2020
This week we’re discussing Gen Z spending habits, ways to improve your content performance, and insights into effective brand messaging. In case you didn’t read last week’s edition, you can read it here.
5 Things Gen Z Will Spend Money On & Why Marketers Should Care
Compared to Millennials, Gen Z tends to be more budget-conscious and more concerned about financial instability. Take a look at these items Gen Z is most likely to invest in so that you can cater to this age group’s purchasing motives. Read more info on HubSpot.
- Education. Gen Z is focused on saving for college and prioritizing their future, so create content that directly links your product to career interests or academics.
- Experiences. You can best market to this age group by providing detailed info and highlighting reviews while considering their budget.
- Essential products, services, and utilities. Most of Gen Z will prioritize buying the most essential and useful products or technologies.
- Technology. It’s crucial for brands to create content that demonstrates why the age group needs their product, how the product could solve daily boredom, and why it’s better than competitors.
- Low-priced clothing. Though they still care about fashion and how they present themselves, Gen Z is not as zoned in on brand names as Millennials are.
6 Ways to Improve Your Content Performance
Three things that define good content are well-written, addictively readable, and relatable to its audience. Now, let’s make it great content that performs well and converts customers. Use these tips and find more on Content Marketing Institute.
- Use keywords based on target audience’s search intent. Whether their intent is informational, navigational, investigational, or transactional, targeting keywords based on intent will help funnel traffic that will translate to conversions.
- Make your headlines irresistible and helpful. It’s simple – high-performing content starts with a high-powered headline.
- Improve your writing flow. Hook your readers with your headline and continue to captivate them by making sure your grammar is tight and your paragraphs aren’t too wordy.
- Include relevant, interesting images to illustrate your points. Articles with images peppered in every 75 to 100 words receive twice as many shares as those with fewer images.
- Show the value immediately. After capturing their attention, tell them the topic and why they should care before they have a chance to leave the page.
- Create an utterly clickable CTA. Have a call to action to direct your readers on what to do after reading.