The TL;DR July 30, 2018
This week we’re talking about Pinterest’s user insights, 4 ways to reuse great content, and how to market on LinkedIn.
Pinterest User Insights
As Pinterest continues to grow in social marketing importance, they’re adding more and more tools to their arsenal. Recently, they enacted new user insights. Read the full article here.
- Pinterest, which views itself as a discovery tool rather than a social network, is reportedly growing in usage faster than both Twitter and Snapchat.
- To aid marketers in knowing how to market on the platform, they’ve introduced a collection of user profiles.
- Each profile has an entire page dedicated to it with a user story and stats to help back up the information provided.
- Each profile also links to other articles to provide more color around marketing on Pinterest.
- They’ve created seven personas, which can be seen below:
- Kris Midwestern teacher and mom, she uses Pinterest to spark creativity and to help her plan large purchases.
- Ryan Photographer and musician in California, he uses Pinterest to help him find key wardrobe pieces and wear them correctly.
- Jacob Director and dad in Oregon, he uses the platform to inform his style and help with his career.
- Sean Professor and graphic designer in Utah, Sean uses Pinterest as a general resource for design inspiration
- Mbali NYC Entrepreneur and design lover; She uses the platform to seek out key furniture pieces for her homes.
- Nneka Illinois entrepreneur and fashion lover; Nneka uses the platform to find beautiful pieces made of Ankara fabric that fit her unique aesthetic.
- Kaline New Mexico-based account manager and cocktail aficionado; he uses the platform to find and create stunning cocktails for guests.
4 Creative Ways to Reuse Your Existing Assets
Creating new content constantly can make it difficult to keep social media up to date. Sometimes, reusing existing content in a fresh way is the perfect solution. Read the full article here.
- Change Up the Voice Over: Depending on imagery, you can change up the entire focus of a video by replacing the voice over. Reskin it for a new audience, reshape the emphasis and more. This can help you save costs and time on constantly creating new video content.
- Cut It Down: Chop it up into shorter clips to be distributed on a larger variety of platforms. Viewers typically prefer shorter content. You can also use the shorter clips to tempt people into watching the full video.
- Use It for Internal Education: Engaging content doesn’t always have to only be shared with the public. Certain content can be added to training manuals, guides, presentations, and onboarding to help you educate your employees.
- Plan Ahead: Whenever you go to create content next time, think about the different formats it could take in the future. Plan ahead to include it in newsletters, blog posts, and more. This can help spark ideas and maximize resources.
The 5 E’s of a LinkedIn Marketing Strategy