The TL;DR March 17, 2020
This week we’re discussing tips for local SEO, the differences in usage of Facebook, Instagram, and Twitter, and must-know email marketing metrics. You can read last week’s edition here in case you missed it.
8 Tips to Optimize Your Site for Local SEO
Four out of five consumers use search to find local information. Use these eight tips to keep your business relevant and read more details on HubSpot.
- Improve your internal linking structure. Internal linking supports website navigation, helps with information architecture, and distributes page authority.
- Optimize URL, title tags, headers, meta description, and content. Use high-volume keywords and boost your opportunity to be found in the search engine results pages (SERPs).
- Add location pages to your site. If you have more than one brick and mortar location, create location pages with addresses, phone numbers, store hours, and add a Google Map to your site for bonus points.
- Create local content. Be the local authority for your industry by promoting local industry gatherings, news, and employees on your blog.
- Ensure your website is mobile-friendly. Nine out of ten smartphone users conduct local searches on their devices, so make it easy for your users.
- Ensure your name, address, and phone number are consistent online. The most common location for the NAP is in the footer or header of the site. Again, make it easy for your users.
- Get inbound links with relevance and authority. Inbound links raise your domain authority and tell Google you’re a legitimate business. You can get them through sponsorships, partnerships, and guest blog posting.
- Engage on social media. Align social and search with shared content on social media.
Facebook vs. Instagram vs. Twitter: Which Platform Should You Be On?
Though different in terms of purpose, Facebook, Instagram, and Twitter all offer opportunities to engage with your network, increase brand awareness, and drive traffic to your site. Check out the differences among these three social media sites below and find more details on HubSpot.
- Nearly 70% of U.S. adults are on this platform.
- 65% of people are over 50.
- 37% of U.S. adults on Insta.
- 75% of users are 18-24.
- 24% of U.S. adults use Twitter.
- 40% of users are between the ages of 18-29.
- For every 1 million followers, brands can expect to receive about 700 likes, comments, and shares.
- People check the platform an average 8 times a day.
- The superior alternative for long-term engagement.
- Accounts with 1,000-5,000 followers typically have a 5% engagement rate; whereas accounts with over 1 million followers have an average 1.97% rate.
- Users check the platform 6 times a day.
- 46% of users are on the platform daily, and 81% of millennials check at least once per day.
- 74% of users say they use Twitter to get their news.
- Twitter accounts for 16% of referrals from social sites to longer articles.
- Facebook is your opportunity to engage more in-depth with an audience.
- With Instagram, you can create an interactive community on this platform where users are more likely to engage.
- Twitter allows you to quickly engage with your consumers with less risk of losing their attention.
Need-To-Know Email Marketing Metrics to Track Campaign Success
Looking to get more out of your email marketing campaigns? Take a look at this overview of essential email marketing metrics, such as bounce rate and list growth performance, and find more on Social Media Today.