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The TL;DR March 26, 2019

This week we’re diving into some Facebook and Instagram updates, how to write effective social copy, and the top website trends for 2019.

Facebook’s Replies and Instagram Checkout

In its continuous slew of usability updates, Facebook has added direct reply options to Messenger and Instagram has added an in-app checkout option. You can read more about Facebook here and Instagram here.

The TL;DR

  • Facebook Adds Replies to Messenger:
    • Facebook rolling out a new, quoted reply option for specific messages within Messenger chat streams.
    • Now users can specify who they’re speaking to in a busy group chat.
    • This should cut down on confusion when making plans or having discussions.
    • The option isn’t currently available for everyone but will be soon.
  • Instagram Adds Checkout Option:
    • In a move that likely surprises very few, Instagram has now added the option to purchase products within the app.
    • Users can now tap on the shopping tag and be taken to a checkout screen.
    • The ability is currently in beta with a limited number of brands.
    • Instagram will store your card data after your first purchase, so future purchases will be easier.
    • Users can track shipment and delivery in the app as well.
    • Instagram will charge a merchant’s fee for businesses who use the service.

How to Write Good Social Media Copy

We all know that social media is effective — but it’s only as effective as its copy. These four tips should help you figure out what to write. You can read more on the Social Media Today site.

The TL;DR

  1. Encourage your audience to join the conversation: Engagement is the name of the game, so getting your audience involved will help you in the long run. But how do you do that? Ask them questions, ask for their input, and see if they’ll share their stories. And when they do share, make sure you respond to them and thank them.
  2. Elevate images with emotional copy: Due to short attention spans, you don’t have the luxury of long copy on social, so you have to make good with what you’ve got. One of the best ways to get more out of shorter copy is to make it punchy and emotional - but be careful only to use emotion where relevant.
  3. Leverage the desire to learn: People always want more information about the topics that interest them —lean into this. Offer your followers industry news, updates, or thought leadership. This will encourage them to engage while also keeping them coming back for more.
  4. Write copy that leverages FOMO: The fear of missing out fuels a lot of behaviors on social media, so leverage this in posts. The three best ways to use FOMO are to write copy that makes something feel exclusive, urgent or scarce.

2019 Web Design Trends

Your website is often your audience’s first impression of you, so it’s important to make sure it’s a good one. The infographic below should help. You can see more here.

The TL;DR

  • 39% of users stop engaging with a site if images have trouble loading.
  • 48% of people consider site design to be one of the most telling features of a company’s credibility.
  • 94% of users will bounce from a site if the design or functionality is bad.

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