The TL;DR March 5, 2019
This week we’re going to talk about Instagram’s latest updates, how to increase engagement on your Instagram Stories, and give you a daily checklist to level up your LinkedIn game.
Testing Now: Updates to IGTV and Public Collections
Though many have been slow to adopt Instagram’s new IGTV feature, the company is continuing to improve the feature. Read on for more on the updates and learn about public collections. Check out the full article here.
- IGTV Updates
- In-feed promos: Now when IGTV channels share new videos, they have the option to share them in-feed. When users see these posts, then can tap through directly to the full video.
- Better search: Search was considered one of the clunkier parts of IGTV at launch. Fortunately, the platform seems to be testing an updated version in several regions.
- Refreshed layout: Based on screenshots from the testing zones, the IGTV home page is starting to look a lot more like Snapchat’s Discover feature which taps into established user behaviors.
- Public Collections
- Collections have been a part of Instagram for a while, but they’ve always been private.
- Recently, it has come out that Instagram is testing a way to make certain collections public.
- This could help users share their interests and passions more freely.
- A public setting may also offer a new way to work with Influencers — brands can work with them to create influencer-curated collections that would appeal to the target audience.
6 Tactics to Help Improve Instagram Story Engagement
We all know that everyone’s using Stories, but how can you make yours stand out and grab engagement? Get six tips from the full article here.
- Tell a story: Just throwing up a photo is easy, but it’s not very engaging. Share a compelling story with a beginning, middle, and end that you tell throughout the day.
- Add captions: Generally, people don’t browse Instagram with sound on and often they’ll skip a story that requires sound rather than stopping their scroll to turn on the sound. Adding captions gives them the most out of your Story without interfering with their normal user habits.
- Use stickers: From questions to polls, Instagram has added some really fun stickers that are engagement-friendly. Take advantage of them — generally, users love responding to stickers.
- Use prompts: You’d be surprised how often users will follow prompts. Consider letting users know to ‘hold to listen’, ’tap for more info’, or ‘get ready’ if there’s more content to come.
- Make “screenshot-able” stories: We’ve all seen those fun quizzes that our friends fill out on Instagram Stories — why not make some for your brand? These help you in a few ways: you get more screenshots, users return to your Story for more content, and users will likely tag your brand when they share it on their own Stories.
- Try DM for download: Similar to asking someone for an email address in exchange for a useful download, you can ask Instagram users to to DM you for access to a freebie. This is a great, modern way to enhance your content marketing tactics.