The TL;DR October 1, 2019
This week we’ll share how to sell on social without being salesy, the 6 best ways to improve customer experience, and 9 underrated link building strategies. If you missed last week’s issue you can check it out here.
How to Sell on Social Without Being Salesy
Nothing turns off potential customers faster than a hard sell, but you need leads to prove social media ROI – so where’s the middle ground? These 5 tips can help you. Read the full article here.
- Give value day-to-day and build trust: To get customers to buy from you on social media, you need to have a foundation of trust. The best way to do that is to focus on giving your customers value every day. Post consistently and with purpose. Eventually, potential customers will realize you’re worth their while.
- Highlight pain points and be understanding of solutions: Demonstrate that you understand the struggles of your target audience – and that you can offer solutions. Listen to their frustrations and challenges and show how your product can help in a relevant way.
- Show value and benefits: Don’t just try to convince people to buy your product, show them the value and benefits of using it. Testimonials are a great way to do this.
- Share your offer: If you’ve laid the groundwork listed above, now is the time to share your offer. As long as you consistently engage your audience, it’s okay to share offers or direct them to your site now and then.
- Use a launch sequence or schedule: Creating a schedule where you have set times to build a foundation, engage, and then sell will help keep you from becoming too pushy. A good time frame is four weeks:
- Week One: General content and posts meant to engage and educate.
- Week Two: Speak to top pain points.
- Week Three: Tease your product and ask questions.
- Week Four: Announce and share your offering.
6 of the Best Ways to Improve Customer Experience
In today’s current marketing climate, customer experience is very important – so what steps can you take to keep your customers happy? Find out below and check out the full infographic here.
- Know your customer: Take the time to understand the various customers you have and build personas based on this knowledge. Use these personas to address customer needs and pain points so that you can create a well-researched strategy.
- Be available 24/7: Your customer won’t always operate on a 9-5 timeline, and they expect a prompt response whenever they reach out. If you don’t have the resources to offer 24/7 service, consider implementing a chatbot to solve common problems and answer common questions quickly.
- Provide a seamless omnichannel experience: 73% of shoppers use multiple channels to complete a purchase – this means your customer experience needs to be seamless as they move from platform to platform. For this reason, you should make support and purchases accessible from anywhere
- Use social media to grow relationships: Social media might not be the top sales channel, but it’s an important platform for building relationships with your customers. Make sure you’re regularly sharing valuable, educational content and consistently engaging with your fans.
- Reward your most loyal customers: Everyone likes to be appreciated. In a world where customer loyalty is hard to find, take the time to recognize your top fans and let them know how much you appreciate their continued support. Not only will this keep them around, but it will also encourage others to be loyal to your brand.
- Use analytics to know where you stand: You can’t optimize your customer journey if you don’t know how well it’s working. Take advantage of analytics and keep track of your performance.