The TL;DR October 15, 2019
5 Content Marketing Myths That Might Be Holding You Back
With content marketing continually evolving, misconceptions creep in to cloud the reality. Take a look at these 5 misconceptions and read more on MarTech Today.
- Content speaks for itself: Though content is king, it needs support from other marketing channels.
- SEO is dead and organic rankings are a waste of time: Certain older SEO tactics, such as keyword stuffing, are ineffective, but that doesn’t make SEO any less important. Many modern tactics are still necessary.
- Facebook is dying: This platform may not be your business’s main social channel, but it is still the world’s largest social network. A lack of presence on your page can be a missed opportunity.
- The more content, the better: Find the happy medium between creating a single large piece that may or may not perform and overwhelming your audience with too much content.
- Martech will solve your marketing problems: Unfortunately, it’s not that simple and requires a sound strategy and continual support. Tech must be strategically chosen and used well to succeed – it’s not a guaranteed recipe for success.
Social Media Spend to Overtake Print Spend for the First Time Ever
The headline says it all – in 2019, social media spend will likely overtake print spend worldwide for the first time. Read how it will affect marketing below and find out more here.
- According to Publicis-owned Zenith’s forecast, estimates place social spend at $84 billion, and print spend at $69 billion in 2019.
- This will expand social media’s share of global ad spend to 13%, making it the 3rd largest channel behind television and paid search.
- With social and paid search continuing to grow, this revelation is not surprising considering the usually higher ROI of online campaigns.
- Ad revenue has shot up across the industry, with the following gains for each platform:
- Pinterest: 62%
- Snapchat: 48%
- Facebook: 28%
- Twitter: 21%
- TikTok: Revenue undisclosed but they’ve become quite disruptive.
- While not necessarily surprising, this information has far-reaching implications for the future of marketing – social has been necessary for a while, but it’s not going away any time soon.