Allison Turner

Social Strategist

October 225 min read

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The TL;DR October 22, 2018

This week we’re discussing social media tactics that need to be retired, tips for going live on Instagram, and how to avoid creating low-quality ads on Facebook.

3 Social Media Tactics to Retire

Social media is always evolving which often causes certain tactics to still be used long after they should have been left behind. Find out more below and read the full article here.

The TL;DR

  1. Growing your followers by following every account you come across: Once upon a time social worked on the basis of “follow for follow”, no matter who was following you. Users are now savvier than ever and will be much more selective about who they follow. All this serves to do now is clog your brand’s feed and make it harder to find the users you genuinely want to connect with.
  2. Using automated messages inappropriately: For a long time whenever someone would hit “follow” on a brand page, they’d receive an immediate DM thanking them for a follow and potentially asking to make a purchase. Users know these are bots and will often think less of companies that share impersonal messages with the intent of making a sale. Users want genuine connection, and they’ll favor brands that give it to them.
  3. Stuffing posts full of backlinks and hashtags: Filling your posts with backlinks and overusing hashtags really only serves to make your content look like an ad nowadays. Users do their best to avoid ads in the current social climate, so continuing to utilize this tactic could actually push users away from what you create. Instead, focus on creating quality content that’s valuable to viewers and include a few relevant hashtags.

7 Tips for Going Live on Facebook, Instagram, or Twitter

Live content is only becoming more popular, so if your brand hasn’t jumped on the train, now is the time. These 7 tips will help make going live less intimidating. You can check out the full article on Social Media Today.

The TL;DR

  1. Add Value: Make sure your videos add value to your audience in some way. This can be done in many ways like providing information or being entertaining.
  2. Plan What You Can: Planning ahead is the easiest way to make sure everything goes smoothly, so take the time to plan what you can. This can involve doing a run-through, creating a script, or simply having an outline.
  3. Tell a Story: When it comes down to it the best content is simply a story, so if you’re struggling to figure out what to do in your live video, focus on creating content that has a beginning, a middle, and an end.
  4. Go Live With a Friend: If you aren’t sure about what to do with a solo live video, consider using the tool to conduct interviews or have discussions until you’re more comfortable with it.
  5. Take a Class or Work with a Coach: Taking a class on public speaking or specifically about going live can make a big difference when it comes to creating content. Consider taking a course to help you get over nerves, organize presentations, and to become more comfortable in front of the camera.
  6. Test Your Connection: A bad connection can really mess with your live sessions. Make sure you test your connection in the location you’ll be filming before doing it “for real”.
  7. Be Flexible: Sometimes things go wrong – sound might blink out for a second or you might slip over a few words. That’s okay, users expect these things and typically appreciate a host who can easily roll with the punches.

How to Avoid Being Flagged as a Low-Quality Ad

Facebook has recently added new restrictions on “low-quality” ads. These changes will include lower distribution for the ads and a much lower approval rate. So what does Facebook consider a “low-quality” ad? Read on below and check the full article on Social Media Today.

The TL;DR

  • Engagement Bait: Posts that fall under this category ask users to like, share, or comment and offer little value in return. These posts are clear ploys to get pushed higher in the algorithm, and for that reason Facebook will penalize them.  
  • With-Holding Information: This is your typical click-bait content – think articles like “6 Things You Never Knew Could Make You Tired” with captions like “Number 4 is amazing!”. As these articles are largely spam, Facebook wants to avoid pushing them to users.
  • Sensationalized Language: Facebook’s describes these posts as “ads which use exaggerated headlines or command a reaction from people but don't deliver on the landing page”. Think of headlines likes “12 MINDBLOWING Secrets to a Good Night’s Sleep” where this information isn’t nearly as exciting as the headline makes it seem. These types of posts are typically identified by a disconnect between the headline and what’s actually on the landing page.
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