Allison Turner

Marketing Strategist

October 085 min read

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The TL;DR October 8, 2019

This week we’ll tell you how to keep consumers from hating your ads, share Instagram’s latest updates, and give you a crash course in SEO. If you missed last week’s issue, you can check it out here.

How To Make Sure People Don’t Hate Your Ads

Aversion towards ads is increasing as more people prefer to skip ads or sign up for ad-free services. Read how marketers are steering clear of traditional ad practices. You can find more details on Marketing Dive.

The TL;DR  

Cultural Relevance:

  • Content integration creates engagement with your consumers. Don’t talk at your audience – join the conversation.
  • Tracking ROI of content integration is more difficult but this shouldn’t deter you from implementing ad alternatives.
  • Listen to your consumers. If most people are trying to avoid ads, then show them your brand through culturally relevant content.

Cultural Understanding:

  • Why stop at identifying your audience? Dive into their world, speak their language. Contribute to the culture rather than use it to sell.
  • A perfect example of this is Wendy's recent partnership with Critical Role, a popular Dungeons and Dragons podcast. The brand worked with them to create a fully functioning tabletop RPG campaign. You can find out more here.
  • The same applies to video content. Consumers trust content generated by a company like Netflix more than product placement. See about partnerships where you can sponsor a show or documentary.

Where Culture Lives:

  • Take advantage of social platforms other than Facebook, Instagram, and Twitter. Even if you have no clue what  TikTok is, explore new platforms – because most of your audience already lives there.
  • Make sure you’re creating content specifically for the platform you’re posting on. Facebook and TikTok have different rules, so be mindful of that.

Restriction, @Creators, and AR: Inside Instagram’s Latest Updates

Instagram released a slew of updates to improve both user quality of life and advertising offerings. Read all about them below. You can find out more about restriction here, AR here, and @Creators here.

The TL;DR:

  • “Restrict” Option:
    • Instagram is rolling out a feature that lets you “restrict” certain commenters. This means that whenever this person comments, they are the only person who can see what they wrote; the rest of your followers won’t see it.
    • This could go a long way towards minimizing bullying and harassment. Problematic commenters won’t know that they’ve been restricted, so they’ll be less likely to make new accounts and continue the harassment.
    • This also protects users from having to see the harmful content someone else may have posted.
  • AR Try-On:
    • As Instagram shifts towards eCommerce, it has begun providing more advanced ad options, including a new test on AR functionality.
    • Instagram is currently giving certain brands the option of allowing users to try on products using the AR functionality.
    • This is essentially an extension of Facebook’s current tool, but moving it to Instagram could be a valuable decision.
    • Some of the brands currently testing it include NARS and Ray-Ban.
  • @Creators:
    • Prominent creators and influencers are at the heart of Instagram’s success, and the company needs to keep these people engaged to maintain their current engagement levels.
    • To aid in this endeavor, they’re created @Creators – an Instagram account dedicated to teaching creators how to be successful and grow their talent.
    • The account will share tips, tricks, and stats that are relevant to content creators.
    • IGTV seems to be a big focus of the new account.

How to Perfectly Optimize Your Site For Google in 2020

SEO grows more important by the day – make sure it’s one of your focuses in 2020. The infographic below can provide valuable information on what you need to do to show up on Google, found on Social Media Today.

Infographic about optimizing your website on Google.

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