Allison Turner

Marketing Manager

September 175 min read

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The TL;DR September 17, 2019

This week we’re teaching you how to build your Google search reputation, better curate content, and improve email marketing. Did you miss last week’s issue? You can check it out here.

5 Keys to Building a Strong Brand Reputation in Search

Your search reputation is more important the ever – so how can you ensure that it’s the best it can be? These five keys will help. Read more here.

The TL;DR

  1. Get the most out of Google Questions and Answers: Google launched this feature In 2017, allowing business owners to answer questions posed by potential customers. Now it has become an integral part of Google My Business profile. Make sure you’re taking the time to answer the questions you receive, thus giving Google more information to show searchers.
  2. Implement structured data when applicable: Structured data allows you to provide visitors with richer results, which helps your brand appear more professional. Structured data includes reviews, FAQs, How-To Guides, and more. If you need help with using structured data, find out more here.
  3. Manage your NAP consistency: NAP stands for name, address, and phone number. Ensuring that these three things are always filled out and up-to-date can benefit your SEO efforts and improve brand authority. Users want to know how to find you, and having the same information across the web makes those numbers and emails appear more legitimate. While simple, NAP consistency is important.
  4. Optimize your social channels for search: Optimizing your social channels means they have a higher likelihood of appearing in the Knowledge Panel for your brand. By having these channels in a prominent place, you’ll increase the likelihood of users visiting these platforms and further engaging with your brand.
  5. Run PPC ads for your brand: Bidding on branded terms gives you flexibility and control over your brand in search. While an often affordable way to drive leads, PPC ads also serve another function – by buying up space on important keywords, you’re getting your competitors from getting it.

4 Tips on Building An Effective Content Curation Strategy

To succeed in today’s digital marketing landscape, regular, high-quality content is a must-have. But what if we don’t always have time to make new content? These four key tips can help you master the art of curation, found on Social Media Today.

The TL;DR

  1. Choose the correct content to share: If you’re going to be curating content for your page, make sure it’s relevant to your audience. If you know why people follow you, you’ll be able to easily know what they want from you. Keep that in mind as you select pieces. You can use the following methods to help source things to share:
    1. See what Google recommends when you search a keyword or topic.
    2. Leverage the content your existing network is sharing.
    3. Keep an eye out for relevant content in trending hashtags on Twitter.
    4. Follow major news outlets.
    5. Track trending content on Buzzsumo.
  2. Always add your own thoughts: This is curation, not copying and pasting. Your perspective is why people follow you. Make sure you include thoughtful commentary on the pieces you share. Here are a few ways you can do that:
    1. Summarize the key points.
    2. Ask your followers a question about the content.
    3. Pull a quote from the piece and comment on it.
  3. Be social: While you don’t need to ask permission to share content, tagging the original creator and/or sending them a note letting them know you liked the piece enough to share can go a long way towards helping you get noticed by influential outlets and thought leaders.
  4. Publish your content at the right time: Make sure you post when people are likely to see it. If you’re throwing content into the void with no consideration for timing, you could be missing out on a lot of engagement. Many social resource sites have great guides to help you know when to post.

11 Steps to Improve Your Email Marketing In 7 Minutes

Need some quick and easy ways to optimize your email marketing? The infographic below can help – found on Social Media Today.

Infographic about email marketing

Google SEO Content Curation Email Marketing