This week we're talking about copying competitors, Snapchat updates and influencer marketing.
Looking at your competition is common in marketing and while sometimes it seems like a good idea to take inspiration from their strategy, there are several reasons this isn’t the case. Find out why below. You can read the full article here.
In the wake of a particularly disastrous update, Snapchat has added several new features (some inspired by Instagram) to try and keep users on the platform. You can read the full article here.