The TL;DR October 23rd, 2017
This week we're talking about a subscription option for Facebook Instant Articles, micro-influencers, and Facebook & Instagram crossovers.
Facebook Testing Subscription Option for Instant Articles
In a move attempting to further their reach as a media company, Facebook is trying to entice more publishers to Instant Articles by introducing a subscription model. Read the full article here.
- Facebook will be testing both a metered and freemium model for instant articles.
- If someone isn’t a subscriber, they’ll be prompted to subscribe when they read a publisher’s content.
- All financial transactions will take place on the publisher’s site, letting them control the process.
- 100% of the subscription price will go to publishers and they can control pricing and process.
- The goal of this move is to help publishers feel more comfortable using Instant Articles.
Why You Should Consider Micro-Influencers
Influencer marketing is more popular than ever, but many brands are making the switch to micro-influencers. Here’s what you need to know. Read the full piece here.
- Micro-Influencers tend to be categorized as people with 1,000-10,000 followers.
- They can be more effective since they are often more able to engage with a larger percent of their followers.
- Followers feel a certain closeness to micro-influencers, and may trust their voice over the voices of more “traditional” influencers with hundreds of thousands of followers.
- Since micro-influencers tend to have a more engaged audience than celebrities, their posts are often going to be put higher in the feed.
Facebook and Instagram are Coming Together in New Ways
Facebook has owned Instagram for a while now, but recently they’ve started coming together in more ways. Read the full article here.
- Facebook Canvas ads can now be integrated into Instagram Stories.
- Users can now share their Instagram Stories to Facebook.
- Both moves likely come as an attempt by Facebook to continue growing its audience.
- Facebook is losing a large number of users to Snapchat. Allowing users to share Instagram Stories to Facebook (without having to upload a separate Facebook Story) is likely a move to help combat this.
- More content being posted to Facebook means that there will be better content on Facebook, likely helping to motivate users to continue interacting with the platform.
- Consolidating the “Stories” user experience will help motivate more people to participate in it. By making it easier to do, Facebook is likely helping it be more successful.
- There will likely be more moves to consolidate different parts of the user experience on both platforms.