The TL;DR May 5, 2020
This week we’re discussing how to balance brand safety and corporate responsibility, recent sales metrics, and news consumption trends amid COVID-19.
All you have to do is visit Times Square in New York City, Piccadilly Circus in London, or Shibuya Crossing in Tokyo, and the empty streets tell the story. What once were crowded, brightly lit by huge electronic billboards, public squares, have become something out of a post-apocalyptic science fiction movie. If there is no one there to see the ads, it’s like a tree that falls in the woods.