Email Marketing Coordinator

New York Full Time

THE POSITION:

DEFINITION  6, a full-service digital agency with offices in Atlanta and New York is actively seeking a Email Marketing Coordinator who is motivated, eager and passionate about email marketing as a discipline and is excited to work on very large and high-performing client initiatives. The coordinator will be involved with the entire email campaign lifecycle from strategy, development to deployment and analysis. 

The successful candidate must have the ability to communicate well, have a strong work ethic and organizational skills to work at times independently with minimal supervision or collaboratively and who can adapt quickly to changing requirements.

KEY RESPONSIBILITES:

  • Plan and manage the development and execution of email marketing programs. Including customer segmentation, campaign set up, HTML coding, QA, approval, deployment and monitoring
  • Set up emails by prepping client supplied creative (Photoshop), coding (HTML), adding links, tagging and customizing per client created work orders
  • Manage the workflow from client to internal work stream’s
  • Manage and participate in QA
  • Manage and track internal and client approvals
  • Email calendar management and communication
  • Testing and optimization setup and results reporting
  • Email process management and communication
  • Be up to date on email best practices and work to ensure they are being followed
  • Monitor and recommend tactics to improve delivery
  • Understand the backend journey of an email, barriers to making it to the inbox, handoffs, DNS, IP’s, DKIM, definition of all bounce reasons, etc.
  • Participate in data analysis reviews and apply learnings to future emails to improve performance
  • Follow competitive marketplace and email trends

REQUIRED SKILLS: 

  • Experience managing high volume email programs
  • Ability to translate analytic data into strategic ideas
  • Strong understanding of internet based consumer behavior and direct marketing principles
  • Experience using Google Analytics, Coremetrics, Litmus and SQL
  • Experience working in email marketing platforms (Salesforce Marketing Cloud and Journey Builder a plus)
  • Experience managing and working with large subscriber database
  • Basic HTML and CSS knowledge for email development
  • An understanding of Adobe Photoshop
  • Basic SQL knowledge and the ability to write SQL queries

SOFT SKILLS:

  • Ability to prioritize projects and handle multiple tasks efficiently
  • Self-motivated, with the ability to multi-task, work independently and learn technical information quickly
  • Must have a client service attitude and mindset to work prioritization and issue resolution
  • Strong written and verbal communication skills 
  • Highly organized, with the ability to multi-task in a fast-paced environment
  • Meticulous attention to detail and accuracy
  • Self-starter, high energy, assertive, take charge personality
  • Maintain flexibility in the face of dynamic and challenging client environments

QUALIFICATIONS:

  • College degree is required, Marketing or Business major preferred
  • Minimum 1-3 years relevant email marketing experience
  • Proficiency in HTML coding, Photoshop and MS Office

ABOUT:

DEFINITION  6 is a nimble full-service agency with 20 years of experience across multiple disciplines including marketing strategy, visual design, user experience, technology development, video concepting/filming/post production, media and digital PR, social storytelling and more. We believe our key differentiator lies in our ability to understand our client’s business, their customers, those customers’ needs and the technology available/desired to deliver a seamless connected customer experience. We’ve been the transformational partner with many clients over the years, setting direction and executing to significantly grow and improve efficiency with long-term impact.

We work with clients worldwide with a concentration in the US, and our main offices are in Atlanta and New York City. Our fast-growing client base includes companies such as Siemens Corporation, Ashton Woods Homes, CBS Sports, Nickelodeon, WE tv, Barnes & Noble College, Center Parcs and more. Clients turn to us to provide guidance, research, strategies, visual design and production services alongside proprietary services, creative tools, and the global distribution necessary to tell their stories and craft messages that make an impact on TV, the Web, radio, social media, press releases, and internal portals.  For more information, please visit www.definition6.com.

Benefits of working at DEFINITION  6:

  • Rewarding work
  • Fun, dynamic environment
  • Competitive salary
  • Full Benefits (medical, dental, vision, life insurance, 401(k))
  • Paid Vacation
  • Stimulating dog friendly environment
  • Endless growth and career opportunities for the right candidate
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Email Marketing Coordinator

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