Analytics + Insights

Unlike some marketing analytics companies, we think stats without insights are useless. That’s why we focus on actionable information to build our unbeatable formula for hyper-relevancy. By zeroing in on business goals, we turn the “who, what and where” into your “how and why” strategy.

Customer Analysis

Don’t think of us as a customer experience agency; we’re social archeologists. By digging deep, we uncover data that develops a layered understanding of the customer journey. Using this approach, our analysts cultivate the insights necessary for segmentation, personalization, and 1:1 messaging.

Marketing Program Analysis

Our team works hard at the strategic, tactical, and campaign level. We begin every engagement with a marketing plan analysis that preps us for omni-channel evaluation and attribution, and builds the framework for statistically sound A/B and multivariate tests.

Report & KPI Dashboard Design

Our KPI dashboard design reflects our quest for the “Single Source of Truth.” By integrating information into an omni-channel view of performance, decision-making data is easy to find. This also enables us to monitor and adjust KPIs and supporting metrics to help drive business.

Analytics Platforms

We customize our digital analytics services for every client using a selection of the top platforms from Google, Adobe, Qlik and Microsoft BI Stack; as well as Domo, Tableau, Qualtrics and Medallia.

Social Analytics

It can be hard to connect the dots between social media performance and business achievement. That’s why we tailor social media analytics frameworks to each client’s needs, and intently focus on choosing not only the best channels but also the best role for each goal.

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