Analytics + Insights

Don’t think of us as a customer experience agency; we’re social archeologists. By digging deep, we uncover data that develops a layered understanding of the customer journey. Using this approach, our analysts cultivate the insights necessary for segmentation, personalization, and 1:1 messaging.

Our team works hard at the strategic, tactical, and campaign level. We begin every engagement with a marketing plan analysis that preps us for omni-channel evaluation and attribution, and builds the framework for statistically sound A/B and multivariate tests.

Our KPI dashboard design reflects our quest for the “Single Source of Truth.” By integrating information into an omni-channel view of performance, decision-making data is easy to find. This also enables us to monitor and adjust KPIs and supporting metrics to help drive business.

We customize our digital analytics services for every client using a selection of the top platforms from Google, Adobe, Qlik and Microsoft BI Stack; as well as Domo, Tableau, Qualtrics and Medallia.

It can be hard to connect the dots between social media performance and business achievement. That’s why we tailor social media analytics frameworks to each client’s needs, and intently focus on choosing not only the best channels but also the best role for each goal.