Brand Strategy

Your branding strategy goes way beyond “the look and feel” – the true power of a brand is knowing your audience and sharing their stories. Through stakeholder interviews, brand audits, and assessments of current vs. future desired states, D6 generates a greater understanding of how your brand is perceived by internal teams, existing customers and prospective customers. Developing a full brand strategy and positioning will detail how your brand's messaging will extend across all customer touchpoints and be supported and measured across relevant channels and mediums.

This is what Brand Strategy at DEFINITION 6 looks like:

  • Access to a knowledgable, accessible account team with experience in a variety of verticals.
  • Comprehensive discovery including brand research, competitive analysis, digital touchpoints, and more. 
  • Omni-channel strategy and planning that covers:
    • Digital
    • Cross-platform
    • Campaign, content, CRM, email, social, and website
  • Brand development including:
    • Assessment
    • Positioning
    • Brand Identity
    • Internal/External Branding

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