Social Strategy

From branded content to breaking news, our teams develop a social media strategy that leverages the best platforms to deliver your message and provide a strategic foundation for your brand’s social media presence. Our goal with social is to match the decision path we want our audience to take with specific campaigns, content and engagement tactics. D6 gathers research and audits both owned channels and competitors, explores content marketing initiatives specific to social, paid efforts, and social listening to elevate your brand’s presence on social

Social strategy from DEFINITION 6 can include:

  • Comprehensive audits of existing brand social channels as well as recommendations on other channels to pursue.
  • Thorough competitive analysis that includes examining the social networks of competitors as well as their websites and general online presence. 
  • Analysis of how social media connects with the rest of a brand's online ecosystem. 
  • Social listening analysis and community management recommendations.
  • Audience analysis and persona research. 
  • Comprehensive content strategy, creation, and analysis. 

Related Case Studies:

Where Atlanta Speaks | Jacob Williams
Belgard Celebrates March Madness
Promoting the Biggest Wedding Ever