The TL;DR March 23, 2021

This week we’re discussing how to create visual content for social media, best practices for image SEO, and rising concerns around data collection. Be sure to check...

6 Reasons Your A/B Test Failed (And What to Do About It)

Are your A/B tests ending with a shrug? Too often, A/B test results are inconclusive or worse, incorrect. A carefully designed A/B test avoids these...

6 Common Data Mistakes (And How To Avoid Them)

These common issues can torpedo your reporting and analytics initiatives. Make your data work harder and generate higher-quality insights by avoiding these key mistakes. 1....

The TL;DR October 13, 2020

This week we’re discussing data to include in CRM, account-based marketing, and SEO techniques to increase search traffic. In case you missed last week’s edition,...

Turning Data Into Decisions: Don’t Let Insights Die On the Vine

Learn more about LaunchP.A.D.™ Too often, marketing analytics efforts are “reactive”, and result in few insights and little action. To keep insights from dying on the...

How to Make Powerful Data Decisions Using Credible Data Science

Living in a data-driven world is a double-edged sword. While we have staggering amounts of data at our fingertips, we also run the risk of...

The Six Pillars of Great Digital Customer Experience

Digital Customer Experience (or Digital CX) is more than a buzzword or a trend—it’s a pillar of marketing, right up there with consumer research, digital...

Personalization vs Privacy: Zero Party Data and the Future of Marketing

We’ve all heard it before:  “Personalization is the future of marketing!” “Consumers are happy to trade their data for more personalized ads!” “If you aren’t...

The Personal Side of Data – And Why It Matters

Spotify recently released their “Spotify Wrapped” for 2018, an occasion I look forward to every year. Thanks to having some of the richest data on...

Are There Any Guarantees in Business? Maybe One, Sales Growth.

A client recently asked us if we can guarantee 10% sales growth with the DEFINITION 6 approach to their needed digital transformation. We smiled and...