Personalization vs Privacy: Zero Party Data and the Future of Marketing

We’ve all heard it before:  “Personalization is the future of marketing!” “Consumers are happy to trade their data for more personalized ads!” “If you aren’t...

The TL;DR August 20, 2019

This week we’ll be discussing how personalization affects data collection, Twitter’s latest updates, and basic social media etiquette for brands. If you missed last week’s...

The TL;DR June 4, 2019

This week we’ll discuss content marketing metrics, marketing automation, and how consumers feel about ad personalization. 5 Better Metrics for Measuring Content Marketing: Considering how...