Clark Kipling is the VP, Analytics & CRM at DEFINITION 6 and brings nine years of experience leveraging analytics to understand customer behavior. During this time, he has developed a combination of technical skills and strategic thinking that have made him instrumental in building analytics programs that successfully drive incremental revenue. He is passionate about using data to deeply understand customer experiences and creating measurement plans that align with strategic goals.
Most recently, Clark managed marketing analytics and customer insight programs at CAN Capital. Prior to that, Clark spent seven years at Sage Software, and served in several analytics roles where he discovered his knack for telling stories through data and transforming complex data sets into actionable findings. Currently, Clark works with a variety of brands like Barnes and Noble College, Floor & Décor, Siemens and Ashton Woods.
When he’s not busy being a data scientist, Clark enjoys cooking (especially grilling), eating said food, watching ATL sports, hanging out with his dogs, and napping.