Frank Radice serves as Expert In Residence for DEFINITION 6. As Expert In Residence, he advises DEFINITION 6 leadership and clients on marketing strategy and issues pertinent to the evolution and transformation of the broadcasting and cable industry.
In 2013, Radice was also a principal in the creation of the Univision Agency and, in 2014, he helped oversee the on-air launch of Robert Rodriguez’s El Rey Network and the creation of the on-air agency for Univision Deportes. He also worked on the on-air campaign for Univision’s coverage of the 2014 World Cup.
Radice joined DEFINITION 6 from the National Academy of Television Arts & Sciences (NATAS), where he was President and Chief Marketing Officer. Prior to NATAS, Radice served as Executive Vice President of Advertising and Promotion at NBC Universal’s NBC Agency, where he was responsible for NBC News and MSNBC, as well as NBC Entertainment programs like Saturday Night Live, Late Night with Conan O’Brien, and Last Call with Carson Daly.
Radice’s 40-year career in network television spans executive positions at NBC, ABC, CBS, and CNN. In 2007, he supervised the creation of a promotional online microsite for Where in the World is Matt Lauer? and the promotional launch of the fourth hour of Today on NBC. In 1996, Radice oversaw the promotion and marketing of the launch of MSNBC, a 24-hour cable and Internet joint venture between NBC News and Microsoft.
In addition, Radice was a principal in the deal between NBC Universal and Proctor & Gamble that launched Petside.com, a web destination catering to the $40 billion pet industry.
As a journalist, Radice received two Columbia DuPont Awards and two national Emmy Awards; as a marketing executive, he is the recipient of the TV Week Magazine/Promax “Campaign of Distinction” award, an inductee into the PromaxBDA “Hall of Fame,” and was named a “Brand Builder of the Year” by Broadcasting & Cable and Multichannel News magazines.
Radice is also an award-winning composer and musician who co-wrote a number of pieces of television music including one of the most successful NBC Today Show theme songs, “America’s First Family.” In 2013, he co-wrote a theme song for Univision’s award-winning morning showDespierta America.
In 2006, Radice and his wife Vida co-wrote Sam Katz on the Loose, a pop-up children’s book illustrated by the world famous artist Charles Fazzino and published by Random House. Most recently, a set of puzzles based on the book was released exclusively by Barnes & Noble to stores nationwide.