When industry trailblazer Ashton Woods underwent a major rebrand, their goal was to emphasize their design personalization and high-quality construction, and they turned to DEFINITION 6 to bring this vision to life. First we built a website that incorporated advanced functionality to display hundreds of home attributes, showcasing the unparalleled possibilities Ashton Woods offers. The site needed to balance a high level of detail, expansive options and ease of use, ultimately creating a user interface that reflected the brand’s ability to make highly customized, exceptional design feel accessible. As new trends and testing become available, we continue to evolve the experience to suit the needs of the homebuyers and in turn drive qualified and valuable leads for Ashton Woods.
DEFINITION 6 also manages digital and social strategy and execution for Ashton Woods, driving leads through multiple platforms that reach home buyers where they plan and dream. In order to better communicate and showcase Ashton Woods' reputation as a design authority, we launched the Ashton Woods blog, Inspiring Spaces, and a widely successful Instagram platform. DEFINITION 6 continues to evolve the brand experience for home buyers, creating new and innovative ways to deliver value and brand affinity from imagination to possibility.
Increase in Conversion Rate
Increase in Facebook Fans
Increase in Social Channel Traffic