Belgard Paves The Way Online

The Ask

As the industry leader for commercial-grade hardscapes, Oldcastle - Belgard first tasked DEFINITION 6 to turn their national brand into a household name synonymous with design and durability. Having successfully repositioned the company with a new tagline — Paving the Way™ — we reengaged to build an integrated website with a streamlined experience for professionals and homeowners. Driven by usability, our teams delivered an award-worthy website equipped with geo-targeting, 3D project rendering, user-generated inspiration boards, and commercial resources.

Always the champion of affordable luxury, Belgard is now recognized as the contractors’ choice for weatherability and the homeowners’ choice for value-added style. The new site launched with noteworthy results including geo-filtering for thousands of products across 19 regions to prioritize availability by zip code; 6,880 submissions entered for the downloadable Project Guide within 6 weeks of relaunch, and the addition of nearly 2,000 new customers in the client’s acquisition funnel during Q2 of 2018.



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