Belgard

Belgard Paves the Way on Social

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The Ask

In late December of 2017 Belgard, a leading outdoor beautification supply company and Oldcastle APG brand, presented DEFINITION 6 with a unique opportunity. We were brought on to work alongside their internal social media team, combining our expertise with their team’s in-depth knowledge of the brand to collaboratively elevate their strategy and content across all platforms.  

Through joint monthly brainstorms, shared insights and consistent communication across both teams, we were able to develop a workflow beneficial to all involved, operating as an extension of Belgard’s social media department.

Results

Our ongoing collaborative relationship as a strategic partner with Belgard earned us the title of Agency of the Quarter for Q1 2018. During our first year as partners, Belgard’s Instagram following doubled and their Facebook page experienced over 20% growth. We were also able to help diversify their content through the inclusion of stop-motion animation, cinemegraphs, illustration work and custom created and produced content, while also maintaining a consistent look and messaging across platforms.

Working with Belgard has been rewarding across the board and we’re excited to see where our continued relationship takes us in the future.

The Results

21%

Facebook follower increase

16%

Pinterest follower increase

90%

Instagram follower increase

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