The Ask

To open the first-ever Bloomberg Global Business Forum on September 20, 2017, at the Plaza Hotel in New York City, Bloomberg Philanthropies came to Anthony Cortese here at DEFINITION 6 with the task of creating an immersive video experience. The four minute intro would play on a custom 360° screen constructed in the Plaza’s Grand Ballroom and would incorporate live performers and musicians while using breathtaking graphics and video to welcome the crowd to this historic event.

The highly-publicized forum, coordinated to coincide with the UN’s General Assembly, featured political and business leaders from around the globe such as Bill Clinton, Justin Trudeau, Bill Gates, Tim Cook, and Emmanuel Macron, to name a few. With the help of powerful technology and a highly skilled team, DEFINITION 6 was able to pull off this enormously challenging project in just a short, three-week timeline.


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