The Ask

CBS Sports had a Super Bowl LIII vision and turned to DEFINITION 6 to help bring it to life. The network sought to promote their CBS Sports Tentpole broadcast events: PGA Tour, PGA Championship, Masters, NCAA Championship, SEC Championship, Army/Navy Game, and the Super Bowl, in a way that would connect with their viewers. Executive producers Nancy McColgan and Joellyn Lankin called on the agency to help visually interpret their concept, a spot where a young boy dreams he has won each event viewed through a series of emotional and inspiring scenes.


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