The Ask

Chrysler announced their proud sponsorship of Sesame Street in an effort to educate kids and parents on car safety and to promote their Chrysler Pacifica and Chrysler Pacifica Hybrid minivans.

Based on our 30-year relationship with Sesame Street, which includes mixing audio for the show, DEFINITION 6 was introduced to  Society, the social media agency that Chrysler had engaged for the project, and was also able to work with Hyperactive Content, who handled production of the 10 short videos. The task was to bring a series of co-branded videos to life, something Sesame Street hadn’t done since Apple’s viral commercial that featured Cookie Monster speaking to Siri. 

Faced with an aggressive schedule of completing four 3-minute videos in four weeks, and a complicated sign-off process because of the three agencies involved, D6 rose to the challenge, resulting in being signed-on to work on the final 6 videos. DEFINITION 6 oversaw editing, compositing and effects work, audio mix, color-correct and all post-production for the video series.

The first 4 videos were published to Chrysler’s YouTube page on July 17th, 2017 and pushed out through their social media channels as well. The remaining 6 will all be published by Fall 2017.

The Chrysler / Sesame project was the first opportunity I’ve had to work with DEFINITION 6, and definitely won’t be the last.

From our initial meetings to completion, I always felt they had my back, and the client’s best interest in mind. I was impressed how well the DEF 6 team totally managed the project from planning, through creative editorial, VFX supervision, compositing, sound design, to final color, and delivered it flawlessly, not to mention that they were a pleasure to work with.

- Mike Menlo at SOCIETY

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