Join the Digital Lucha Underground


The Ask

El Rey’s cinematic, acrobatic, high-flying wrestling series Lucha Underground is fueled by a loyal and passionate fan base. The network asked DEFINITION 6 to create a digital experience to ramp up fan excitement and drive new audiences to tune in for the second season’s premiere. We designed and built Lucha Yourself, an app that enables fans to create their own customized Lucha Libre mask from a palette of design options, give it a unique wrestler name, and share it across their social channels.



The Results


visitors to the app


increase in Twitter followers


increase in Facebook likes

More Work