El Rey Network

Fans Enter the Lucha Underground With a Shareable Digital Experience

 

The Ask

El Rey’s cinematic, acrobatic, high-flying wrestling series Lucha Underground is fueled by a loyal and passionate fan base. The network asked Definition 6 to create a digital experience to ramp up fan excitement and drive new audiences to tune in for the second season’s premiere. We designed and built Lucha Yourself, an app that enables fans to create their own customized Lucha Libre mask from a palette of design options, give it a unique wrestler name, and share it across their social channels.

 

The Results

15K

visitors to the app

9%

increase in Twitter followers

7%

increase in Facebook likes

More Work