Step Into an Elevator of Laughs



The Ask

In keeping with the “More Fanta, Less Serious” proposition, college kids were treated to surprises galore inside a fully customized elevator, including a Fanta dispenser, a drum machine, and arcade lighting and sound effects. The stunt, which aired as a television commercial, was created and produced by DEFINITION 6 for Ogilvy & Mather. We specially equipped a seemingly normal college dorm elevator with six HD cameras and let everyday students hop on board to experience the Lift & Laugh.


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