Georgia Pacific: Build GP

The Ask

Georgia-Pacific Building Products (an industrial manufacturing brand headquartered in Atlanta, Georgia) tasked DEFINITION 6 with a complete site rebuild to converge their product categories and the audiences of each. With several unknowns and a 6-month development scope, DEFINITION 6 successfully delivered a powerful website that decreased wasted time on-site, increased brand and product awareness, and improved customer usage.


The final launch was deemed a success both by the client and the data. By developing a modular, component-based CMS within WordPress 5.0 and creating a flexible UX, DEFINITION 6 was able to decrease irrelevant pageviews by 26%, and increase the average session duration by 19%. The site now boasts an industry-leading 2 second load time and a 16% decrease in bounce rate.



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