With so much product and service information, I.B.I.S. needed a way to simplify the complex process that begins when visitors arrive at the site -- and create an easy-to-navigate path to conversion. DEFINITION 6 redesigned and developed a new interactive website that lets users pick their own path based on their personal needs. Visitors are then guided through the many different solutions and services offered. The microsite is also designed to act as an essential sales tool and central hub for materials that holds resources in an entertaining and visually engaging way.