Simplifying a Complex Message with an Animated Video Series

The Ask

In B2B selling, the messaging is often complex and difficult to relate to your customers in short format. The Insurance Information Institute was challenged with dense copy and a complicated topic. We created a series of entertaining animated infographics to simplify their messages and make insurance easier to understand. “The III’s On Insurance” teaches everything you always wanted to know about insurance but were afraid to ask. 



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