Kelley Blue Book has been one of the most trusted names in the auto industry since 1926. In September 2018, the company wanted to release a consumer-friendly version of “Evolution of Mobility”, its deep research on autonomous driving vehicles. With a short turn-around, our team got to work building a visually-assisted audio news release that garnered over 11 million broadcast impressions.
Built into morning show lineups across the US, DEFINITION 6 delivered a facts-focused segment and distributed it over our network of online TV stations to educate viewers on autonomous driving technology. With tightly crafted research and consumer-focused visuals, the “Evolution of Mobility” V/ANR won two Telly Awards. It received SILVER for the Social Video Craft Editing category; and BRONZE for the Social Video Craft Motion Graphics category.