When La Quinta Inns & Suites needed a new user-friendly mobile website to better communicate brand value and ease of booking to road-weary business travelers, they turned to DEFINITION 6 for inspiration, innovation, and development.
Our team developed a mobile website optimized for both iOS and Android™ devices which included the launch of LQ-Instant Hold™, a new booking solution. The new site looks and performs a lot like you’d expect an app to perform. It features gestures like swiping and scrolling, carousel navigation, filters, and seamlessly integrates with multiple back-end and third-party services. And the mobile site’s focus on conversions does not come at the expense of a rich experience for loyal customers. "La Quinta Returns" members enjoy full access to their account history, profile, billing information, and favorite hotels.