A Huracán Hits South Beach


The Ask

For the global launch of Lamborghini’s 2016 Huracán Spyder, we headed to Miami to film the sports car. At multiple locations around the city, we set up beach beauty shots and time-lapse video to capture the sunrise and clear blue skies behind the colorful cars. Then we took to the road for footage of the Spyder in action.

We shot on the streets of South Beach with the same camera truck used in The Fast & the Furious movie franchise. This allowed us to capture close-ups of the car driving and long action shots framed by the Miami lights. Our equipment arsenal combined several Red EPIC cinematic cameras with GoPros and DJI Osmos.

We edited shorter videos and social media content from the footage, though dozens of videos have been cut from it since, as it was distributed to the dealers and international press who gathered in South Beach for the global reveal.




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