The Maersk Group is a global conglomerate operating in global trade, shipping, and energy that employs over 88,000 people in 130 countries. The brand wanted to reduce printing and shipping costs of their quarterly corporate publication and expand the type of content featured to include videos, articles, maps, and social media integration.
TheNewsMarket provided the platform to go digital, taking all the content from the print edition and transforming it into a user-friendly online format. The digital publication's responsive design is optimized for mobile, tablet, and desktop. The platform easily handles a large volume and variety of digital content, including embedded video, maps, and interactive articles, and streamlines social media sharing and aggregation.
Results immediately showed an increase in readership and engagement, primarily due to the availability of the content on mobile and tablet devices.