Generac

Multi-Platform Package

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Weathering The Storm Across Platforms

The Farmer’s Almanac was predicting a harsh winter. Generac, the leading American manufacturer of backup power generation products, was looking for an innovative approach to reaching consumers with their winter weather safety messaging. As an alternative to their traditional satellite media tour, our Media Relations team developed a multi-media outreach strategy to engage audiences across multiple platforms with a single initiative. We leveraged content marketing and broadcast placements, combined with strong visuals and compelling editorial to extend the messaging and increase site engagement.

 

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