Bringing the Gridiron to the UK With Multi-Platform Social Media


The Ask

For the initial European push, we worked with the NFL UK to build their social audience, increase engagement, and expand the global reach of the NFL International brand. We developed a multi-platform social media and content strategy to drive engagement and fuel an emotional connection at different phases of the fan journey. During the season, we served as on-site social media support for the London NFL games. We also created measurement and reporting constructs for NFL International.


The Results


new Facebook fans


new Twitter followers


new Instagram followers

More Work