The Ask

Broadcast to millions of kids watching across four networks and online, the Kids’ Choice Awards are akin to the Super Bowl for Nickelodeon — and they’re a Super Bowl-sized project for our Video Entertainment team. For over a decade, our team has worked on show launches, image pieces, live events, and episodics running the full gamut of our capabilities and Nickelodeon’s family of channels and shows. From brand launch to a flagship store experience to the biggest event of the year — the Kids’ Choice Awards — we have delivered great work and helped Nickelodeon become the dominant channel in children’s programming.

We have enjoyed a long and successful relationship with our friends at DEFINITION 6, which continues with our partnership on the 2017 Kids' Choice Awards campaign. This year's campaign marks over 10 years collaborating with DEFINITION 6 on Nickelodeon's biggest tentpole event of the year. Their constant professionalism and willingness to collaborate has established more of a creative "partnership" than a traditional client-vendor relationship.

Michael Tricario
VP/Creative Director, Nick Creative Promotions, Live Action

More Work