The Ask

DEFINITION 6 has worked with Nickelodeon for the past decade on their annual Kids’ Choice Awards show and continued that partnership with the launch of the Kids’ Choice Sports Awards in 2014.

Seattle Seahawks quarterback Russell Wilson leads a team of kid dancers in the spot “Dance Break,” announcing his return as host for the second year in a row. For the second spot, “Drop That Slime,” DEFINITION 6’s Dan O’Sullivan composed the music. He explained, “I took dialogue from the show to create the lyrics for the song and then tailored the music so we could match the energy and action of the Kids Choice Sports Awards show.”

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